Increase the performance of your property by managing the dashboard
You can attract more travelers to your property by making the distinctive features of your property more suitable to their needs and preferences. An effective and impactful way to do this is to have up-to-date content – such as photos, reviews, and utilities – that will help you stand out on our platform.
Our databases shed light on what travelers want in a property. You can use these to attract a wide range of travelers or identify types of travelers to maximize your bookings.
Why is good information about your property important to travelers?
Attract the discerning traveler to your property
The availability of sufficient and distinctive information about your property makes it easy for you to attract discerning travelers to it.
It also increases the attention of potential high-value travelers such as businessmen, families, and individual adventurers
You are in everyone's insights on the search engines
So you don’t have to wait a lot of time to get bookings for travelers.
Providing full details about your facilities and amenities helps travelers find what they are looking for.
Make your high rating a highlight of your property
Having accurate information sets clear expectations for guests and can reduce the number of negative reviews and questions you may need to answer.
Here’s what we mean by content
Your property page features a variety of information gathered from many different sources. Your property description, guest reviews, and guest ratings are all examples of content.
We gather content from:
- Info you share with us that we include on your property page
- Info we provide for you based on geolocation, filters, and guest feedback
- Your answers to guests that we use to automatically answer similar questions from potential guests
Add content based on what customers are looking for
70%
of customers use photos as their primary source of information while searching for a stay.
40%
The availability of your parking helps many travelers who use their cars to choose your property better
60%
From travelers make them give you a higher rating when they get a room upgrade at the same price that was booked
80%
From travelers are happy to stay for the reasonable price that you offer
Some simple ways will make your content the best for travelers looking for a good stay.
1. Upload your best and latest photos regularly.
Display seasonal photos and those of specific amenities like pools or ski storage to entice guests to book.
3. Adding enough information is important for many travelers.
Health and safety are as paramount as ever, so be sure to communicate any Covid measures you have in place.
2. Update your facilities and services
Stand out in our search results on our website by providing your facilities and services at room and property levels.
4. Use our strategic tool
The room differentiation tool tells you which amenities travelers are searching for and lets you display them for guests to see.
5. React to guest reviews
Reply to guest reviews and check them every couple weeks. Implement any useful suggestions and update your content to reflect your actions.
Show seasonal content
The best way to display information and content for the seasons is a good way to maintain your content, which makes this matter more necessary to attract travelers throughout the year.
You should always make sure to update your information and content, such as photos throughout the year and other things that attract travelers.
Winter content
Have photos of indoor or heated pools – 39% of guests are looking for this info in the winter
Summer content
Show how close your property is to beaches and other attractions by providing us with the right information
